The Glenrothes Brand Activation
“Why drink any old whisky… when you can drink the vintage Glenrothes?”
“Harbor have helped us deliver creative ideas and client visions into outstanding realities. From small projects with tight deadlines through to branding campaigns with global recognition, Harbor have been The Whisky Dog’s partner in crime.”
– Nicholas Pollacchi, Chief Executive Officer, The Whisky Dog
Together with The Whisky Dog we created a marketing campaign for the three new expressions of The Glenrothes. The Glenrothes needed a larger United States presence and new campaign for these new expressions of whisky. Branching from the The Glenrothes current verbiage of calling their whisky a “vintage” year we created a campaign that highlighted the high quality and standard of a vintage Glenrothes whisky.
Harbor Entertainment designed multiple print products to accompany the launch of these new whiskys. All materials were designed to feel premium to match the brand- rich hues, heavy stock gloss paper, and gold foil gave all the materials a luxe feel.
We created rich leather Glenrothes branded sales binders for The Whisky Dog sales team that included standardized sell sheets on all Glenrothes expressions, brand history, how the whisky is made, and the new “old vs. vintage” campaign. These also contained a branded USB key with all print materials in digital form. For the three new expressions of whisky we created shelf talkers that were pre-scored with had double sided tape on the back to easily place on the shelf with each whisky at liquor stores. As a mailer, we created a custom branded wood box to showcase mini bottles of the new expressions along with an accordion fold brochure detailing tasting notes and information on each new whisky. For small promo items we made a mini tri-fold brochure with the new whisky information. For the launch events we created vinyl record invitations from real 7″ vintage records and custom Polaroid picture frames with gold foil stamping.
Another added partnership was The Glenrothes with Tourneau watches. The Glenrothes sales people conducted small tastings in Tourneau stores around the country and we designed small portable branded pop up bars as well as promotional booklets with insight into the brands for giveaways.
Client: The Whisky Dog
Date: Marketing Campaign and Materials 2015
Services:Graphic Design, Print Design, Material Selection