Avnet Inside The IBM Partnerworld Leadership Conference

For the IBM PartnerWorld Leadership Conference Harbor worked with Avnet to create an ad campaign highlighting Avnet’s 30 year relationship as IBM’s only global distributer. In coordination with the The Orlando International Airport, The campaign started with scrolling banners in terminals and video content at baggage claim giving Avnet brand presence as soon as attendees came to town. In place of the standard airport greeters, Harbor brought in the UCF cheerleaders, to greet conference guests and welcome them to the conference on behalf of Avnet.

Avnet entertained top guests and clients during the IBM PartnerWorld Leadership Conference with a reception at La Luce at the Hilton Bonnet Creek in Orlando Florida. Expanding on the success of the kinetic sculpture at Avent Partner Summit 2015, Harbor transformed the sculpture into an entrance for the La Luce reception. The 12′ tall kinetic sculpture featured color changing orbs, a branded red carpet entrance, uplighting, and signage to match the advertising campaign at the airport.


Client: Avnet
Date: February 15-17, 2016
Hilton Bonnet Creek, Orlando, Florida
Graphic Design, Lighting and Set Design, Branding, Day-of Logistics